Shudder
Flee Reality. Embrace Horror.
The Meat of It
There are a bajillion different streaming services out there. How does Shudder, a very nichey streaming service, stand out?
The Sauce
In a world where horror movies provide thrilling scares, the act of doom-scrolling unveils a different kind of fear. One that's very real and hits much closer to home.
The U.S. elections.
Out of Home
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Out of Home 〰️
Political Year Horror
The overall idea behind the billboards is to use the political climate to highlight how Shudder’s horror content can provide an escape and relaxation from the stress and anxiety associated with political events.
Experiential
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Experiential 〰️
The Pharmacist Is In
This experiential idea for Shudder involves setting up small, eerie “pharmacy” booths near newspaper stands and broadcasting buildings where major news networks like CSPAN, Fox News, and CNN operate.
At these booths, iconic horror movie monsters will be on hand to distribute "prescriptions"—codes for free Shudder trials. The idea is to offer people a way to escape the real-world horrors by immersing themselves in the thrilling world of Shudder, providing a moment of relief and entertainment in the midst of the daily news cycle.
Horror Therapy
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Horror Therapy 〰️
The Sweet Sounds of Terror
The idea in-app feature provides users with a way to relieve stress through ASMR inspired by horror movies. These sounds aim to create a relaxing, immersive experience people can unwind too when they’re feeling stressed about the political landscape.
The app would feature a library of ASMR tracks that incorporate soothing sounds associated with classic horror movies. To enhance the experience, the app could include thematic visuals that complement the ASMR sounds, such as subtle animations of haunted houses, Crystal Lake, or a jack-o'lantern.
Curation
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Curation 〰️
Confronting Reality
Shudder will select horror films that thematically align with significant real-world issues. This could include movies that tackle political corruption, racial tensions, class struggles, and other societal concerns. The idea is to highlight how these films reflect and comment on real-life anxieties.
By presenting these films, Shudder offers viewers a way to confront and process their real-world stresses through the lens of horror. The films provide not just entertainment, but a way to reflect on and find some relief from the issues that weigh heavily on them.