Rao’s Homemade
Spec
Spaghetti Western
The Insight
Campbell’s recently acquired Rao’s Homemade and customers are skeptical the quality will remain the same.
The Work
Let’s cast Rao’s as the pasta sauce hero with a spaghetti western twist, using playful visuals and witty copy to tell the tale.
Out of Home
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Out of Home 〰️
Saucin’ Up the Wild West
Each out-of-home ad in the campaign will showcase visuals inspired by classic spaghetti western elements, emphasizing the playful and extravagant nature of the campaign. The copy will highlight a brand’s deliciousness while staying true to the western theme.
Social
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Social 〰️
The Partnership
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The Partnership 〰️
Rao’s X Stetson
When you picture a cowboy, it’s hard not to picture the hat too. So Rao’s and Stetson teamed up to create a first-of-its-kind cowboy hat lined with a bowl, ready to serve up hearty helpings of pasta and rugged good looks.
The Only Hat That Serves Looks and Seconds
Experiential
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Experiential 〰️
Rao's Wild West Rescue
Rao's will transform stagecoaches with LED screens in place of windows, offering riders an immersive journey through the wild west. As they take in the rugged scenery, the ride will suddenly shift into a thrilling stagecoach chase, with a gang of Nonna outlaws hot on their trail. Just when all seems lost, The Magnificent Seven Sauces will swoop in to save the day.
