Rao’s Homemade
Spec
Spaghetti Western
Rao’s is the rootin’-tootin’-tomato-shootin’ sheriff of your pantry. Authentic. Nutritious. Irresistibly delicious.
They round up only the ripest tomatoes and freshest ingredients, letting all the flavors simmer in small batches like a frontier potluck no one forgets.
Saddle up those tastebuds, partner. Rao’s is the spaghetti western hero your dinner’s been waitin’ for.
Out of Home
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Out of Home 〰️
Saucin’ Up the Wild West
Each out-of-home ad in the campaign will showcase visuals inspired by classic spaghetti western elements, emphasizing the playful and extravagant nature of the campaign. The copy will highlight a brand’s deliciousness while staying true to the western theme.
Social
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Social 〰️
The Partnership
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The Partnership 〰️
Rao’s X Stetson
When you picture a cowboy, it’s hard not to picture the hat too. So Rao’s and Stetson teamed up to create a first-of-its-kind cowboy hat lined with a bowl, ready to serve up hearty helpings of pasta and rugged good looks.
The Only Hat That Serves Looks and Seconds
Experiential
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Experiential 〰️
Rao's Wild West Rescue
Rao's will transform stagecoaches with LED screens in place of windows, offering riders an immersive journey through the wild west. As they take in the rugged scenery, the ride will suddenly shift into a thrilling stagecoach chase, with a gang of Nonna outlaws hot on their trail. Just when all seems lost, The Magnificent Seven Sauces will swoop in to save the day.
