Lowe’s
Do Everything Your Landlord Doesn’t
Spec
You deserve better than peeling paint and busted blinds.
Rent keeps rising, landlords keep ghosting, and you have an AC unit that sounds like a pug wheezing up the stairs. Enough.
Lowe’s believes renters deserve real power over their spaces. No more waiting on that text back to fix the faucet. No more living in someone else’s idea of “good enough.”
It's time to do everything your landlord doesn't.
The Crew
Art Director: Sophie Vos on OOH
Out of Home
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Out of Home 〰️
Social
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Social 〰️
Landlord Advice
The social approach for this campaign uses a cheeky tone to answer our audience’s questions regarding their maintenance needs. While also highlighting how their local Lowe’s has all they need to make the repair themselves.
Partnerships
Dad Advice From Bo is a beloved, wholesome content creator who offers his viewers a wealth of home repair guidance and everyday wisdom in a fatherly manner.
He can be a great partner for Lowe's campaign by working together to create content that ties Bo's insights and know-how to the idea that you can take on your DIY rental projects without your landlord.
Lowe’s x Dad Advice From Bo
Lowe's can team up with Mercury Stardust, a trans influencer that’s celebrated for her expertise in home improvement. Our collaboration involves collaborating on posts for social media as well as sponsoring her podcast, where Mercury answers listeners' questions regarding DIY home repair and renter’s rights.
With this partnership, Lowe’s will have a reputable face backing the campaign and a collaboration that promotes each other’s brands.
Lowe’s x Mercury Stardust
Activation
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Activation 〰️
The Corner Store
Your garbage disposal just broke, and you know your landlord won't be much help. You don't have time to take the bus all the way to the home improvement store across town. What do you do?
No bigger than a bus stop, Lowe’s new corner stores will help city dwellers tackle DIY projects with supplies and expert advice on hand.