Little Caesars
Spec
The Literal Pepperoni Pizza
People never say “I want a one-topping pizza.”
That’s menu talk. Robot talk. We say what we feel and crave:
“I want a pepperoni pizza.”
So Little Caesars took that request literally.
The Pizza
〰️
The Pizza 〰️
Forget “one topping.” You want a pepperoni pizza.
Little Caesars delivers it loud and proud with one giant, literal slice crowning its
Hot-N-Ready pizza like a king.
Social
〰️
Social 〰️
Social will get a literal twist too, with memes and text posts that keep the vibe fun, on-brand, and in the spirit of the Literal Pepperoni Pizza.
The Promo
〰️
The Promo 〰️
Keep your eyes on the sky, because when the next lunar eclipse comes, you might see a pepperoni floating in space.
To celebrate this celestial pepperoni moment, Little Caesars will give out free Literal Pepperoni Pizzas with the purchase of a regular pizza for the duration of the lunar eclipse.
We’ll have a live stream on Twitch that will run at the same time as the eclipse, indicating when the promo will be live.