Little Caesars
Spec
The Literal One-Topping Pizza
In the age of meme culture, absurdity is helping brands stand out. Exaggeration is grabbing people's attention and thriving on social media.
The Insight
The Work
Little Caesar’s creates a pizza that’s true to its word.
The Pizza
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The Pizza 〰️
For decades, you've asked for a one-topping pizza and pizza shops have always let you down with more than one topping.
Until now.
Little Caesars is delivering on decades of dreams with a pizza topped with one giant pepperoni slice for a limited time.
Social
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Social 〰️
Social will get a literal twist too, with memes and text posts that keep the vibe fun, on-brand, and in the spirit of the Literal One-Topping Pizza.
The Promo
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The Promo 〰️
Keep your eyes on the sky, because when the next lunar eclipse comes, you might see a pepperoni floating in space.
To celebrate this celestial pepperoni moment, Little Caesars will give out free Literal One-Topping Pizzas with the purchase of a regular pizza for the duration of the lunar eclipse.
We’ll have a live stream on Twitch that will run at the same time as the eclipse, indicating when the promo will be live.