Bojangles
Leg, Thigh, Fry
Imagine poetry so good you can’t read it because it’s too busy sizzling in hot oil. That’s the Leg, Thigh, Fry combo. It’s a love poem of Southern flavor, with chicken seasoned so boldly it should come with footnotes.
CD: Ellen Page
AD: Page Halter
The Crew
Dig in
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Dig in 〰️
THIS IS WHAT I WISH WE COULD HAVE DONE
Receipt Beats
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Receipt Beats 〰️
This is all spec created by yours truly.
Bojangles Drops the First Edible Drum Machine
The QR code will lead to a microsite where people can create their own beats, hear it played back using real sounds (drums, fries sizzling, crunching, bass thuds), remix the tempo, and add effects. Users would then be able to share it as an audio/video loop on TikTok or IG reels.
Every printed receipt for a Leg, Thigh, Fry order ends with a custom beat line (see left).
Bojangles/Reggie Watts are
Turning a 3-Piece into 3-Minute Grooves
We'll partner with famous musicians and beatmakers (like Reggie Watts) to turn their actual Bojangles receipts into mini-tracks using the Receipt Beats engine and their own recording equipment.
OOH
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OOH 〰️
Stunt
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Stunt 〰️
To Fry or Not to Fry? Bojangles Answers with Theater
Leg, Thigh, Fry has a cadence to it. A rhythm so right to say, it almost feels Shakespearean. So what if Bojangles turned it into a play: a greasy tragedy where every act is seasoned with drama.