Air Bo’nb

How do you increase awareness in markets where Bo is dipping or without a store?

Surprise guests by turning Bojangles from a fast food joint into a full southern-style B&B.

Budget roadblocks and other priorities kept Bojangles from moving forward, but I had too much fun with the idea not to flesh it out anyway.

The Rentals

Bojangles is launching unique Airbnb rentals designed to look like their to-go boxes, each offering unique amenities such as:

A tablet with Bo’s menu built in for easy ordering/delivery.
Breakfast wake-up calls.
Late-night snack service.
An ASMR experience with soothing sounds of chicken frying or the hustle of a Bojangles kitchen to help you sleep.

Each Bojangles stay will be just a click away on Airbnb, with listings showcasing all the comforts and character waiting inside.